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(Germany)–An age-old adage heard round the world laments how fast children grow. However, it’s rather ironic to hear this when parents strive to dress their children as mini-versions of themselves. According to industry statistics, designer children’s clothing is growing in popularity, with 9 out of 10 mothers admitting they spend MORE on their children’s clothes than they do their own. Certainly, a market is emerging in the fashion industry focusing squarely on toddlers, kindergarten and elementary school children’s shoulders.
According to Lisa Senn, spokesperson for Nickis.com, a leader in children’s fashions, this trend is now going strong around the world. “As Europe’s primary source for children’s designer clothes at nickis.com, parents are recognizing the inherent reason behind brand labels-quality. Children can be rough on their clothes, but name brand clothes do more than look fantastic on children. They simply last longer. Additionally, they can be easily passed down to younger children or re-sold through consignment at top dollar prices.”
With this in mind, Nickis (nickis.com) has recently announced the addition of their Armani Junior, Kenzo and kid’s swimwear lines. “Our children’s fashion is created by numerous renowned manufacturers. Names like Armani and Kenzo are brands that stand for value through quality and design. Especially when playing and rollicking, the children’s clothing has to meet high demands in quality. Therefore, we offer children’s fashion, which convinces with colourful and fresh designs as well as careful processing and beneficial small details.”
The swim line, a favorite among children and adults alike comes at a prime time, available for Spring Break and Summer holidays. “Our swim lines at Nickis ( offer a complete showcase of fun and color for boys and girls alike. Parents can be sure the suits will weather numerous uses and splashes all year long.”, emphasizes Senn. “Parents often have a terrible time getting their children into stores to try on clothes. For this reason, ordering online and trying on clothes in the privacy of the home is just more practical. Plus we offer free return shipping on Germany-originated purchases.”
At Nickis, customers find the best children’s fashion for their little ones aged six weeks to 16. Since their foundation in 1985, they’ve offered designer fashion for trend-conscious boys and girls. Additionally, for selected labels, the matching women’s and men’s collection are available, allowing parents to present themselves along with their son or daughter in matching clothes with the so called mini-me look.
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